Electronics – The Must-Have Accessory By Chris Robertson

June 1st, 2009

You might not see iPods on Paris runways, but electronics have undergone a transformation from a utilitarian necessity to a fashion accessory. While electronics aren’t exactly replacing jewelry as a status symbol – bling is still the thing – the types of gadgets a person can’t live without speaks volumes about his or her lifestyle.

Those in the halls of power can’t live without a BlackBerry – nor can Hollywood celebrities, it seems. Keeping in touch – anywhere, anytime – makes everything from cell phones to Bluetooth to PDAs must-haves. The popularity of electronics hasn’t escaped the notice of those in the automotive world, as microchips have migrated from those controlling the vehicle’s on-board computer system to the automotive accessory of the year – the Global Positioning System (GPS).

There are, of course, the ubiquitous headsets, which are connected to cell phones, MP3 players, or – for the electronics fashionista – the iPod nano. On any give airline flight, passengers will have a mind-boggling array of electronics on board to entertain them or keep them otherwise occupied. Computers, music players, and portable gaming devices all appear once cruising altitude is reached. With the plethora of must-have electronics devices, it’s a wonder that today’s travelers have room to pack their clothes!

Electronics have also begun to accessorize the home. When the X-Box 360 sold out before Christmas 2005, eBay sellers raked in the cash for the must-have gaming console, which sold on the auction site for $1,000 or more. Plasma and LCD televisions are proudly displayed on walls, while microchips are finding their way into our kitchen appliances. While true wireless integration is still some time away, the stage is being set for complete interactivity among all our electronic devices.

Luckily for consumers, the cost of electronics goes down with the passage of time. The newest and greatest must-have is sure to be priced at a discount within eighteen months, and will grace the clearance aisle a year after that. In the meantime, those of us who don’t have the cash or the desire to keep up with the trends on the fashion runways or the trends in the world of electronics can continue to observe how the other half lives.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.
Visit Majon’s Electronics directory

Electronics – The Perfect Gift By Chris Robertson

June 1st, 2009

Whether you’re shopping for birthdays, graduations, or the holidays, finding great gifts for kids can be difficult. Although you’re inundated with television commercials touting the latest toys and electronics, and the choices may seem overwhelming, most toys and electronics fade as fast as a sheet of wrapping paper left out in the sun. The trick to buying gifts for kids – whether they’re your own or someone else’s – is to select toys and electronics with longevity. Here are some suggestions:

Gaming Consoles: An Xbox, a Playstation, or a GameCube is a great gift for boys and girls who are into gaming. As the child grows and develops, his or her tastes in games may change, but the gaming console will still be useful. Even as new generations of gaming consoles are developed, the Xbox, Playstation and GameCube will continue in popularity, in large part because there are so many video games available for those platforms.

Video Games: If you’re shopping for a kid who already has a gaming console and who is an avid player, video games make the perfect gift. Prior to making a selection, it’s helpful to know which video games your intended recipient already owns and what genre of games he or she enjoys. When choosing a game, pay attention to its rating: a rating of “E” is for everyone, a rating of “T” is for teens, and a rating of “M” is for adults. You may also want to check websites that have video games reviews to ensure that the title you’re selecting is considered to have good playability.

Toys: Selecting the proper toys is greatly dependant upon the ages of the children for whom you’re buying gifts. There are many electronics toys available for children ranging in age from toddlers to teens. When choosing electronics toys, it’s best to think long-term. The best toys are versatile enough to grow with the child, so that he or she can enjoy them for years, rather than months.

Jewelry: Little girls and big girls alike love jewelry. A keepsake piece, such as a bracelet or necklace, will be something she will treasure for the rest of her life. Costume jewelry is also fun for a variety of ages. Little girls can use it to play dress-up, while teens can use costume jewelry to accessorize according to the latest fads. Elementary-age girls will also love jewelry craft kits, so that they can create their own masterpieces.

Sports: Whether the kid is a player or a fan, you can’t go wrong in selecting a sports-related gift. From a jersey with his favorite player’s number to a soccer ball she can use for practice, a sports gift will always be appreciated.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Shopping – General Website and Majon’s Shopping – General directory

Electronics Companies – The Leading Edge By Chris Robertson

June 1st, 2009

As technology becomes more refined, electronics companies are offering consumers and businesses a number of cutting-edge products. Following is a rundown of some of the top electronics companies and their latest offerings:

Nokia: Nokia, notable for its cell phones, has taken the lead in promoting mobile phone imaging. In events ranging from the London terrorist bombings to the devastation of Hurricane Katrina, traditional news media relied on cell phone images of citizen journalists to bring viewers up-to-the-minute pictures of unfolding events. Moblogs – a combination of weblogs and mobile phone images – is gaining popularity on the Internet. Nokia plans to take advantage of these phenomena by continuing to refine the cell phone picture quality.

Sony: Sony has its proverbial fingers in every piece of the electronics pie, from televisions and digital cameras to computers and MP3 players. Sony’s latest hit is the VAIO notebook computer, which takes multimedia technology to the next level. In the VAIO, Sony has integrated software with hardware that allows you to watch television shows and record them to DVD as well as manage your music and create CDs. Sony is the leader in mobile computing innovation.

Apple: Although Apple continues to command only a small percentage of the personal computing market, it has captured the imaginations of digital music aficionados. Apple continues to rank number one with its iPod, iPod nano, and iPod shuffle. With iTunes, Apple is aptly able to provide both the content and the hardware for the digital music revolution.

Fujitsu: Fujitsu provides both consumers and vertical markets with computing solutions. From notebooks and Tablet PCs to scanners and printers, Fujitsu has the computer market covered. Fujitsu’s latest work in security biometrics, called PalmSecure, has earned the company awards such as “Best of Innovations” at the Consumer Electronics Show.

Panasonic: Panasonic offers an incredible range of products for both consumers and businesses. Panasonic’s consumer products include DVD and VCR players, cameras and camcorders, phones and fax machines, and computers. Panasonic’s plasma televisions have a “Wow!” factor that can’t be beaten – especially their line of framed plasma TVs that incorporate home décor into cutting edge technology.

Viking: Viking brings electronics to the kitchen with its high-end appliances. Viking is the gold standard – or in the culinary world, the stainless steel standard – of kitchen appliances. Its ranges incorporate electronic controls, and its refrigerators and outdoor grills turn amateur chefs green with envy.
a superior viewing area, while their proprietary image processor allows for three frames per second for up to 60 JPEG frames in a burst.

Canon: Canon makes a variety of electronics for businesses and consumers, but their cameras are among the most innovative of those on the market. The Canon EOS 5D is one of the world’s smallest and lightest full-frame digital Single Lens Reflex cameras. A 2.5-inch LCD screen provides

This is only a sampling of what some of the leading electronics companies are offering. Sony Ericsson, Motorola, Samsung, Toshiba, Siemens, and Wolf are also among the industry leaders offering innovative solutions for both businesses and consumers.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Electronics Website and Majon’s Electronics directory.

Gemstone Treatments By Debra Hamer

June 1st, 2009

Though not common knowledge to the public, most gemstones are treated in some way to enhance their color and clarity. An untreated gemstone is a rarity. These treatments are common and widely accepted in the industry and normally do not de-value the stone.

Most retail jewelers do not divulge this information to their buying public or they themselves are not aware. If they are a reputable and ethical establishment then they will be honest if queried on the subject. Don’t expect this information to be offered without inquiring first.

Heat treatment is the most common method used to color enhance gems. Tanzanite, which has become a very popular gemstone in jewelry and to collect is heat treated to obtain that gorgeous cornflower blue color with lavender tones and flashes of red. The rough must be heated to 600 degrees; otherwise, Tanzanite as we know it wouldn’t exist.

Colored diamonds (which do occur naturally) are irradiated to obtain those most sought after colors of red and blue. Naturally colored diamonds are very, very costly and rare. The “Hope” diamond is an example of a natural blue diamond. Natural colored diamonds can come in a rainbow of colors such as blue, brown, yellow, orange, red, purple, pink, and green, but the cost is just to prohibitive for most people to obtain. Irradiated diamonds create those beautiful colors at a cost which is more affordable. Natural colored diamonds are radiated in the earth’s crust which takes millions of years. Man has learned how to speed up the process and produce those same colors in the laboratory. Champagne and yellow diamonds are more abundant in nature and are not usually irradiated to obtain their color.

Topaz is another gemstone which requires treatment to obtain the colors it’s known for such as the “London Blue” color which takes about 18 months to process. A recent popular color is called “Mystic Fire” which is a rainbow of colors in the same gem. Another popular color is pink. Pink topaz is much more affordable than pink sapphire. Pink is one of the most popular colors in gemstone jewelry. The “Mystic Fire” color was created by a process called bulk diffusion. Topaz naturally is white (also called silver) or the golden-peach color known as “precious” or “imperial” topaz which is the most rare and expensive of topaz. Due to the demand for the other colors such as Swiss Blue, London Blue, Pink, Mango, Neptune Blue, Mystic Fire, etc. white topaz (which is needed to create colored topaz) has become more and more scarce and risen in cost.

There are a number of gemstones that don’t require nor will they take any kind of enhancement treatment. Their colors occur naturally right out of the earth. They only needed to be cut and polished to show off their beauty. Those gems that come to mind are garnets, chrome diopside, red spinel, and peridot.

Untreated gemstones are more rare and therefore may fetch a higher price than treated gemstones. As a collector or investor I would seek the non-enhanced variety if available and affordable.

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Debra enjoys collecting jewelry and gemstones. She operates a retail web site that sells wedding and bridal shower favors and gifts at http://favorsgiftsgalore.com
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Moissanite Diamonds – A Tinsel On Earth By Peter Crump

June 1st, 2009

Are you jaded of the usual junk or gold or silver? Wish to append that exquisite flicker to your jewelry box? Nothing serves you better than moissanite diamonds. Moissanite diamonds will be the crown of glory on your fabulous jewel collection. For the admirers of splendor, looking to flaunt their luxury, these artificial diamonds are perfect.

Moissanite diamonds are simulated diamonds that are artificially created in the lab. Crafted with unmatchable expertise and almost unattainable proficiency, these gems truly reflect your class. They are intricately shaped and cut to perfection.

In spite of the fact that moissanite stones are simulated diamonds they do not give the feel of being counterfeit unlike most other diamond alternatives that can easily be distinguished. Their conspicuous fire lends moissanite jewels that exclusively fine look.

No Less Than A Real Diamond

Duly known as the substitute to diamonds, though simulated, it is extremely difficult to tell moissanite from a real diamond. Moissanite diamonds appear to be as real as a natural diamond. They come along with a bonus benefit of being cheaper. But however, this piece of cosmic gem is no less in the comparison of the glam element – even more than a diamond!

Originally found in Arizona about more than 50,000 years ago, moissanite was showered upon the earth by a meteorite. Looked upon as an absolute diamond look-alike with an added profit of being shinier, moissanite caught the fancy of all jewel lovers. With its crystal clear form and radiant blaze moissanite stands out among the rest of the semiprecious stones present today.

For that distinct silver lining all over you, that is sure to get you noticed, moissanite diamonds would make a smart decision you can rely on even with your eyes closed.

These simulated diamonds make a pleasing gift irrespective of the occasion. You could present it to a friend, a relative or could simply savor the beauty of this simulated diamond yourself!

Moissanite jewelry is the most contemporary mode of chic styling to enhance your personality. Moissanite jewelry carries an enthralling magic that will surely overwhelm your senses…

Get yourself some moissanite diamonds – pamper yourself today!

Find out more about Imitation Diamonds as well as Moissanite Engagement Rings and other types of Moissanite rings at Peter’s website, The Magic of Moissanite.

Poisons Under Your Sink: Hidden Dangers of Cleaning Products By Glenn Beach

June 1st, 2009

The American Association of Poison Control Centers (AAPCC) has recorded many exposures to household cleaning substances that were serious enough to require treatment in a health care facility. Incredibly, according to the AAPCC the largest number of occurrences of poisoning in 1993 were due to cleaning products – drain cleaners, toilet bowl cleaners, bleach, soaps and detergents.

One Million poisonings in Canada each year are due to household cleaner ingestion. Some are fatal. Thousands of children and adults are permanently disfigured or injured through contact with chemicals in the home each year.

Our pets are also at risk. Animals that don’t have access to clean, fresh water are more likely to drink out of puddles, gutters, toilet bowls, or any old container left sitting around with a liquid in it. Even though my cats always have access to clean water in a bowl, they seem to prefer the toilet, the sink, the bathtub, or even a basin with cleaning solution in it.

Here is an alphabetical list of some of the most hazardous cleansers found around the house:

AIR FRESHENERS: interfere with your ability to smell by releasing nerve-deadening agents or coating nasal passages with an oil film, usually methoxychlor, a pesticide that accumulates in fat cells. Known toxic chemicals found in an air freshener are formaldehyde, a highly toxic, known carcinogen, and phenol. When phenol touches your skin it can cause it to swell, burn, peel, and break out in hives.

AMMONIA: is a very volatile chemical and is very damaging to your eyes, respiratory tract and skin.

ANTIBACTERIAL CLEANERS: may contain triclosan, which is absorbed through the skin and can be tied to liver damage.

BLEACH: is a strong corrosive. It will irritate or burn the skin, eyes and respiratory tract. It may cause pulmonary edema or vomiting and coma if ingested. Never mix bleach with acid toilet bowl cleaners or ammonia. These mixtures may produce fumes which can be DEADLY.

CARPET AND UPHOLSTERY SHAMPOO: Most formulas are designed to overpower the stain itself; they accomplish the task but not without using highly toxic substances. Some include perchlorethylene, a known carcinogen that damages liver, kidney and nervous system damage; and ammonium hydroxide, a corrosive, extremely irritable to eyes, skin and respiratory passages.

CHLORINE: The first agent of chemical warfare was chlorine. WWII ended with an abundance of this cheap chemical. In the name of huge profits, it was added to our water supply and many other products. Chlorine is the number one cause of breast cancer and can be lethal. Scientists won’t handle chlorine without protective gloves, facemasks, and ventilation, yet it is in most store-brand cleaners, including dishwasher detergents. The harmful effects are intensified when the fumes are heated, as in the shower. It ís in our drinking water, swimming pools, Jacuzzis, and more.

DISHWASHER DETERGENTS: Most products contain chlorine in a dry form that is highly concentrated. The #1 cause of household poisoning is dish detergent. Dishwashing liquids are labelled “harmful if swallowed.” Each time you wash your dishes, some residue is left on them, which accumulates with each washing. Your food picks up part of the residue — especially if your meal is hot when you eat it.

FURNITURE POLISH: contain petroleum distillates, which are highly flammable and can cause skin and lung cancer. They contain nitrobenzene, which is easily absorbed through the skin and extremely toxic.

LAUNDRY ROOM PRODUCTS: Laundry detergents contain phosphorus, enzymes, ammonia, naphthalene, phenol, sodium nitilotriacetate and countless other chemicals. These substances can cause rashes, itches, allergies, sinus problems and more. The residue left on your clothes, bed sheets, etc. is absorbed through your skin, as is everything else you touch.

OVEN CLEANER: one of the most toxic products people use. They contain lye and ammonia, which eat the skin, and the fumes linger and affect the respiratory system. Then there ís the residue that ís intensified the next time you turn your oven on. Use sea salt and baking soda instead.

TOILET BOWL CLEANERS: usually contain hydrochloric acid, a highly corrosive irritant to both skin and eyes that damages kidneys and liver; and hypochlorite bleach, a corrosive irritant that can burn eyes, skin and respiratory tract. Toilet bowl cleaners also may cause pulmonary edema, vomiting or coma if ingested. Contact with other chemicals may cause chlorine fumes which may be fatal.

Are you one of the millions of consumers who tend to think anything sold must be safe? Think again. Since WWII more than 80,000 synthetic chemicals have been invented. Most have been created from petroleum and coal tar for the purposes of chemical warfare. The sad thing is that hardly any of these substances have been tested for safety, but have been added to our food, water and cleaning products without our consent and most often without informing us of any dangers. There is a lot of intentional suppression in this industry that adds approximately 1000 new chemicals each year.

According to the National Research Council, “no toxic information is available for more than 80% of the chemicals in everyday-use products. Less than 20% have been tested for acute effects and less than 10% have been tested for chronic, reproductive or mutagenic effects.” Most have not been tested for combined or accumulated effects, nor for their effects on unborn children.

What can you do to protect your loved ones from chemical injury and poisoning?

First of all, educate yourself, and find safer alternatives as much as possible.

Secondly, minimize use of harsh chemicals. Clean spills and stains immediately, remove food waste promptly, keep home moisture/humidity down to 30-50%, and use entry way mats at all entrances.

Third, store all cleaning agents in their original containers out of the reach of children. Follow the directions on the label and use only the amount of product recommended. Read labels, follow safety precautions and contact the manufacturer if you have questions.

By definition, we clean our homes to reduce damage or harm to human and pet health, and to protect our valued possessions. Let’s not make the solution worse than the problem!

About the author:

Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. A free newsletter, more articles, and safe products can be found at: http://www.work-at-home-business-opportunity-canada.com

Low-Carb Cookbook Review – Low Carb Christmas Cookin’ With an “Old-Fashioned” Cook by Jan McCracken By Cherie Davidson

June 1st, 2009

“I love low carbing, but I’m getting so tired of the same old foods.”

“I wish I had time to figure out how to convert my family recipes to low
carb!”

“I love finding old recipes done low carb!”

Do any of these comments sound familiar? They sure do to me; I’ve said
them all at one time or another. And they are so true-two years later and
I am still trying to find the time to try and convert some of my favorite old recipes, especially with the holidays arriving!

I am determined this holiday season to stick with my low-carb eating
plan, and I decided since I couldn’t find the time to convert my own
recipes, I needed to find some good alternatives. I hit the jackpot with
Low Carb Christmas Cookin’ With an “Old-Fashioned” Cook by Jan
McCracken (Poppyseed Press, 2003).

Jan’s brand new cookbook is an entertaining delight. Every page
delivers a smile, laugh or grin-and terrific recipes. Low Carb Christmas
Cookin’
is a colorful, easy-to-read, 224-page paperback book liberally
sprinkled with fun. From funny and sometimes outrageous photos of the
author mugging for the camera to anecdotes, homespun quotes, and
humorous ways to prepare recipes, all the way through I got a strong
sense of the fun and spirit of this feisty and entertaining lady.

Low Carb Christmas Cookin’ isn’t just fun. Though smiles lurk on every
page, the recipes are seriously good. The cookbook is broken into nine
chapters. Some of my favorites are, “Dollops & Plops,” “Feliz Navidad…
Low Carb Fiesta Christmas!” and “Holiday Affair with Chocolate.” The
“All Thru the House” chapter has some great potpourri recipes, too.

I’ve tried several recipes from the book, and so far they are all keepers.
My mom adores “Ole’…It’s Holy Guacamole!” and I made the “Staggerin’
Swiss Chicken” for friends, and it was a huge hit. Other personal
favorites from Jan’s book include, “Pineapple Upside-Down French
Toast Casserole” and “Hot Cashew Chicken Salad.” Since this is a
holiday recipe collection, you should expect that there are some recipes
that call for fruit, so for those on very low carbs you may need to watch
the portions, but Jan has done a good job of keeping her recipes low on
the low carb scale.

I just fell in love with the humor and joy so obvious throughout the entire
book, and I drooled over the recipes. Honestly, I’m not sure what I
enjoyed more, reading it or making the recipes. Either way, I will be
sending copies of this low-carb cookbook to low carbers on my
Christmas list… and I know one old sugar grouch that will find one in his
stocking!

Low Carb Christmas Cookin’ With an “Old-Fashioned” Cook by Jan
McCracken can be purchased through www.janmccracken.com.

Cherie’ Davidson has been working as a Web copywriter, content editor, press release writer, Web reviewer and site marketing consultant for several years. You can contact Cherie and read more about her at her Website http://www.CherieDavidson.com and her humor blog cdwrites.blogspot.com.

Fashion After 40 By Diana Pemberton-Sikes

June 1st, 2009

With so many designers and trends targeting the svelte body
of the twenty-something, is it possible to look fashionable
as the years pass and your body begins to tell the tale?

Absolutely!

In fact, with a little ingenuity and sleigh-of-hand, it’s
easy to be fashionable and stylish regardless of how many
candles are on your birthday cake.

Now let’s be frank: unless you work out religiously, you
probably don’t have the same body at 40, 50, or 60 that you
did at 25. Time, gravity, and pregnancy all take their toll
on the female body, as does menopause. And when you mix a
mature body with fashions obviously made for a younger
person, it can lead to self-doubt, frustration, and
confusion.

But it doesn’t have to be that way. Getting older also
means getting wiser, and like a fine bottle of wine, you’re
improving with age. So you don’t have the same body as
those twenty-somethings you see in magazines or on TV. So
what? Would you REALLY trade everything you’ve learned
since your twenties for the body you had back then?
Probably no sooner than you’d like to re-live puberty,
thank you very much.

So how can you be fashionable without wearing all those
body-conscious clothes so en vogue these days? By
remembering the “3 C’s” when you dress: clean, classic, and
coverage.

CLEAN

Clean lines create a clean silhouette which makes the body
appear more youthful by skimming the trouble spots instead
of calling attention to them. Complicated cuts, seams, and
details usually call for a killer body to pull off, so if
you haven’t got it, steer clear of those styles.

CLASSIC

Classic styles are called classic because they remain in
style year after year. Why? Because they look good on so
many bodies! Sheathes, A-line skirts, flat front pants -
all tend to flatter a variety of shapes. What’s more,
because they remain in style year after year, classics are
easier on the budget than trends.

COVERAGE

Covering appropriately is the key to aging gracefully. If
your upper arms, thighs, and décolletage have all seen
better days, it’s time to cover them up a bit instead of
sharing the wear-and-tear with the world. Now I’m not
talking about draping yourself in a tent for the rest of
your life. Far from it. I’m talking about wearing short
sleeves instead of going sleeveless, Capris instead of
shorts, and modest necklines instead of plunging necklines.

Now I know that covering up the parts that used to turn
heads and draw envy can be tough to take for some women.
Which is precisely why beautiful jewelry and fine fabrics
are the revenge tools of choice for many well-dressed
mature women.

So your bustline isn’t as perky as your twenty-something
daughter or granddaughter. So what? Add a beautiful
necklace and draw envious glances from women of all ages.
Don’t have the same backside you did as a teen? Encase it
in a fine fabric and see how many men go out of the way to
hold the door open for you. People will look where you
focus their attention, so use that knowledge to redirect
their interest to the parts you want them to see.

Or, as actress Cybil Shepard once said, “I like to flaunt
what I have left.”

Don’t flip through fashion magazines and bemoan the fact
that you don’t look like the models. Instead, look at the
various fashion elements to determine what will and won’t
work for you. Are printed scarves all the rage this year?
Grab a few and be trendy. Are mini skirts the style of
choice? Pass and bank your money.

See how easy this is?

“A woman has the age she deserves,” Coco Chanel once said.
You don’t have to go under cover and dress “like a little
old lady” just because that’s what your mother or
grandmother did. You’re your own person.

If you remember to dress in clean lines and classic styles
and cover appropriately, you can still be fashionable – AND
draw long, lingering glances from handsome men — whatever
your age. And if THAT doesn’t make you feel like a
blushing girl again, then honey, nothing I can say will!

Diana Pemberton-Sikes is a wardrobe and image consultant and author of “Wardrobe Magic,” an ebook that shows women how to transform their unruly closets into workable, wearable wardrobes.

Visit her online at http://www.fashionsavvy.com.

The Mindful Shopper: Learning From Fashion Trends By Maya Talisman Frost

June 1st, 2009

Are you a fashion trend watcher? Do you spend a lot of time flipping through magazines and analyzing the wardrobe choices of others? Do you buy trendy items only to despise them–and yourself–later?

Trend-watching–and, more precisely, observing our trend-watching–gives us tremendous opportunities to create awareness of the traits we hope we have but are not sure we do. In fact, being frustrated, embarrassed, or depressed that we have succumbed to a trend is a perfect chance to discover what we value most.

It usually comes down to this: creativity and confidence. If we find ourselves buying that trendy little bag or those must-have shoes, that little voice inside us shouts “Sell-out!” and we start to feel that perhaps we’re not all we’d hoped to be. After all, a truly creative person would buy–or even make–something unique, and a confident person wouldn’t hesitate to go against the current trend and head in a completely different direction, or choose to buy nothing at all.

And thus begins a soak in the self-loathing tub, followed inevitably by an abandoned item at the bottom of the closet.

To avoid this, you must pay attention to it.

What trendy items are buried in your closet at this moment? Why did you buy them? Who were you with when you made the purchase? How were you feeling about the world in general and yourself in particular?

A little mindful shopping will help alleviate the Trendoid syndrome. And while you’re at it, check in with yourself on that monologue going through your head when you see others sporting the latest fashion fetish. You’ll learn a whole lot about YOURSELF if you listen carefully and–this is the hard part–non-judgmentally.

If you do melt at that crucial cash register moment, don’t berate yourself. Simply take note of the way you feel now, and pay attention to how you feel later. Can you see that downward slide? Ah. That’s better. Things are getting clearer now.

Buying into a trend helps us feel connected when what we really long for is a sense of confidence. Take a look at how you can create greater confidence WITHOUT buying that blouse-of-the-moment, and find ways to tweak the latest trend in a way that makes you feel more creative.

Fashion can be fun and absolutely harmless, and you can use your mindful mall meanders to tap into your own sense of who you are–and what you REALLY need.

Now, that’s what I call a perfect shopping day.

Maya Talisman Frost is a mind masseuse in Portland, Oregon. Through her company, Real-World Mindfulness Training, she teaches fun and powerful eyes-wide-open alternatives to meditation. To subscribe to her ezine, the Friday Mind Massage, please visit http://www.MassageYourMind.com

Fashion Marketing 101 By Amie Pronowski

June 1st, 2009

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image—the lifestyle—the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business—making for a highly rewarding career to the ambitious and innovative.

Amie Pronowski writes about style topics such as fashion marketing.